French colour cosmetics update

Make-up sales in France have seen a small rise of 1% in the first eight months of 2014, says market analyst NPD

Make-up sales in France have seen a small rise of 1% in the first eight months of 2014, says market analyst NPD.

In recent months, the chief market drivers have been lipsticks and box sets, plus low-priced products and links with fashion groups. Although skin care and fragrance are struggling, colour cosmetics can still be an impulse purchase and remain a "small and reasonable indulgence that a person can still think of as accessible," said Mathilde Lion, a beauty expert and spokesperson at NPD.

“In the long term [make-up] is the category that progressed the most in the selective perfumery channel, growing by 15% between 2006 and 2013,” she said. Owing to make-up, she added, “one can buy luxury brands at a reasonable price.”

At 1%, the rise is only moderate in value partly due to the development of low-cost ranges by new players in the market, says NPD. However, volume sales are up, boosted by numerous innovations and new products. Innovations in the market include fashion nail colours, products that tame and colour eyebrows, and different kinds of mascara brushes that produce various effects.

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