Prada Beauty is launching a two-day immersive experience across the US to celebrate the launch of Prada Touch, the first blush from the luxury fashion house.
The Prada Touch Tour will stop at Los Angeles, New York and Miami, with attendees able to experience the cream-to-powder blush formula with interactive touch-up stations.
The experience also features curated photo moments and Prada Beauty-inspired treats.
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“With a tactile formula presented in a stackable, on-the-go design, Prada Touch’s intuitive texture allows for effortless application, opening new possibilities for personalised, sophisticated Prada looks,” a Prada Beauty company statement read.
The pocket-sized compact is themed after the iconic Prada triangle, the notable design choice also found across the brand’s perfume range.
Prada Touch is said to melt upon contact with the skin, transforming from a creamy balm into a blurred, soft matte powder finish.
It is available in eight shades, ranging from a rich mauve to delicate nude, and launches exclusively at selfridges.com from 1 April, retailing for RRP £42.
The pop-up tour follows Prada Beauty naming model Bella Hadid as its first-ever Global Beauty Ambassador.
Hadid, who is also the founder of fragrance brand Orebella, is fronting a campaign for Prada Touch.
Prada Beauty said that Hadid “represents a modern expression of confidence and individuality”.