High demand of the anti hair loss caffeine shampoo among Chinese consumers has led to out-of-stock situations in German stores
Germany’s Alpecin shampoo, created by the Dr. Wolff Group, has been so popular with Chinese consumers that retail stock has been running low.
Cross-border shoppers have been stocking up on the shampoo, which contains caffeine to stimulate hair follicles and scalp said to help reduce hair loss and strengthen weakened roots.
German newspaper Frankfurter Allgemeine Zeitung (FAZ) has reported that due to the heightened interest of Chinese importers, major German retailers have had to surrender to the demand resulting in out-of-stock situations.
However, to remedy the situation, Dr. Wolff Group reminded consumers that it started selling Alpecin in Chinese retailers in April last year.
We have a regional stable pricing strategy and will not take advantage out of the current situation.
The brand’s three top-selling products are now available in China in more than 2,000 Watsons stores in Shanghai, Beijing and Guangzhou, among others, while it has online availability via online selling platform Tmall.
To reassure Chinese consumers, Dr. Wolff Group has confirmed that the products contain the “same quality standard” regardless of whether they are sold in Germany or China, and that the company has implemented a regional stable pricing strategy so Chinese consumers will not overpay.
CEO of Dr. Wolff, Eduard Doerrenberg, said: “We are very happy about the trust of the Chinese customers in our products. We know that this trust is mainly based on the ideal of quality ‘Made in Germany’.
“We have a regional stable pricing strategy and will not take advantage out of the current situation.”
In 2013, DKSH started importing, distributing and marketing Alpecin in Hong Kong via Mannings stores.