The ebb and flow of Goth beauty’s presence in the make-up industry has reached a crescendo in 2022, with the moody look’s influence even reaching the esteemed catwalks of this year’s Fashion Week. Cosmetics Business unveils the reasons behind goth and emo beauty’s return, and how the trend is evolving in new and unexpected ways
Jenna Ortega plays the quintessential cynical goth girl in Netflix’s new Wednesday series
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