Gucci is debuting its new fragrance to the video game industry

Fans of the luxury Italian fashion house and vintage arcade games will be able to play with characters inspired by the faces of Gucci Bloom

More than a luxury fashion house with prestige fragrances and make-up, Gucci also has a video game platform.

Originally launched in July 2019 and available via the brand's app, Gucci Arcade has . . .

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