Italian fashion house Gucci has tightened its grip on the beauty industry with a new collection of multipurpose lipsticks.
Alessandro Michele, the firm’s Creative Director, was responsible for designing the 58 piece range, which can be also doubled up as a blusher or eyeshadow.
Taking inspiration from stars in Hollywood’s Golden Age, the products are available in three ranges, Rouge à Lèvres Satin with a satin finish, Rouge à Lèvres Voile with a sheer finish and Baume à Lèvres lip balm with a translucent finish.
Meanwhile, each shade is named after a Hollywood film or character from the gilded era and scented with violet.
Courtesy of Gucci
“Lipstick is the most beautiful object you can find inside a handbag,” said Michele.
“Lipstick is a playful object because it recalls crayons that children colour with. Lipstick also symbolises of the world of cinema, and all the famous lips from Hollywood.”
He continued: “I thought back to the lipsticks I saw in my life, when I was little, my mum’s lipstick, who was always inspired by the 50s, and I wanted to give it the most powerful meaning, that of the Hollywood divas and the mythology of cinema, which first put the lips in the spotlight.”
Michele forged his early design career with Fendi as its Senior Accessories Designer.
He was then tapped by Tom Ford in 2002 before joining Gucci in 2004.
The new products retail at £34 and will be available from Harrods from 28 May.
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Images by Martin Parr Courtesy of Gucci