Hailey Bieber's Rhode: How to avoid trademark infringement

27-Jun-2022

"Sorry Hailey, you’ve got guts, but sometimes fame costs." Simon Barker, Partner & Head of Intellectual Property at Freeths, reveals how beauty entrepreneurs can protect their new brands from legal battles

The co-founders of fashion line Rhode are suing model Hailey Bieber over her new skin care brand

The co-founders of fashion line Rhode are suing model Hailey Bieber over her new skin care brand

"As Hailey Rhode Bieber is being sued for trademark infringement in the US by fashion brand Rhode over her new skin care line, up-and-coming personal care brands in the UK might learn a lesson or two.

Hailey is not the first and she won’t be the last! Many new businesses have stalled over its choice of brand.

You might have thought Hailey was safe in choosing her middle name, but not so.

It does not provide a business with any ...

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