HairFlair celebrates win at the Pure Beauty Global Awards 2020

HairFlair Bright As a Star Softhood has won Best New Inclusive Hair Product at the Pure Beauty Global Awards 2020 along with two further finalist nods for the brand.

The HairFlair Softhood is an innovative hood dryer from the cult curl brand known for their heat-free tools, and fits to all of the major handheld hairdryers and overall sizes of roller, giving a gentle distribution of heat to dry hair with no damage.

Alexandra Malet, HairFlair CEO commented on the win: “We are thrilled and honoured to be awarded a Pure Beauty Global Award, especially in this category. Inclusivity and innovation are what drives HairFlair to deliver high-quality products to our consumers across genders and ethnicities, so to be recognised in this category is a huge privilege”.

Alexandra Malet, HairFlair CEO commented on the win, “We are thrilled and honoured to be awarded a Pure Beauty Global Award, especially in this category.

"Inclusivity and innovation are what drives HairFlair to deliver high-quality products to our consumers across genders and ethnicities, so to be recognised in this category is a huge privilege”.

As used by Ken Paves backstage at the Julien Macdonald LFW show, the Softhood comes in a range of colours and patterns; it has a unique configuration of more than 120 ventilation holes die-cut over the hood’s crown and around its drum to dry the hair faster and more evenly.

The Softhood conditions hair, nourishes the roots, and bathes the strands in nutrients and is suitable for all hair types. It comes in several colours and patterns.

Even model Suki Waterhouse was spotted on Instagram caring for her hair with the Softhood during lockdown!

This is the second plaudit this month for the Softhood which was also named Best Bonnet Hair Dryer in the UK by Best Advisor.

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