The 55th edition of Cosmoprof Worldwide Bologna closed with impressive results

Published: 2-Apr-2024

3,012 exhibitors from 69 countries attended the exhibition - +4% compared to 2023. 248,500 operators arrived in Bologna from 150 countries

Cosmoprof Worldwide Bologna has shown itself to be a unique platform for the sector and an incomparable development driver for an industry which, according to market analyses by Euromonitor International, on a global level will exceed a value of 670 billion dollars by the end of the year, with an average annual growth of 9% expected for the next four years.

“It was an extremely positive edition, confirming the effervescence of the market, and above all the strategic importance of Cosmoprof for international operators,” declared Gianpiero Calzolari, President of BolognaFiere. “We are also very grateful for the support and presence of the institutions and numerous representatives of the Italian Government. The support of ITA – Italian Trade Agency has been particularly strategic: for this edition ITA involved over 70 offices to invite delegations from the main markets. Thanks to synergies with institutions we hosted top buyers from 113 countries. An extraordinary result that responds to the needs of an industry that is one of the flagships of Made in Italy, and which deserves proper recognition."

“More than 15 billion euros in turnover, exports at record levels which grew by over 20% in one year, a trade balance of more than 4 billion: the Italian cosmetics industry presented itself with these numbers at Cosmoprof Worldwide Bologna, highlighting its importance for Made in Italy to the international attendees of the fair", commented Benedetto Lavino, President of Cosmetica Italia - Italian association of cosmetic companies.

The new opening dates were particularly appreciated by exhibitors: the opening of all pavilions from Thursday encouraged incoming and networking with international professionals for all sectors. “The response from our community to the new opening dates was very positive: from Thursday highly profiled visitors were able to interact with our exhibitors to explore new business opportunities, and this is an excellent result for us,” highlighted Enrico Zannini, General Manager of BolognaFiere Cosmoprof.

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