Celebrity hairdresser and stylist Joe Mills has landed a collaborative deal with retailer Primark.
Featuring 19 skus, the Mills X Primark line features products across hair and skin care, as well as a range of brushes and a fragrance.
Hair care products range from a shampoo and conditioner to styling cream and matte wax.
Meanwhile, the skin care line-up includes a cleansing wash, moisturising gel and shaving balm.
The beauty entrepreneur has more than 20 years of experience in styling and established his first London, UK, salon in the late nineties.
In 2010, he opened a dedicated barber shop, known as Joe and Co, and last year opened his second shop in the UK capital.
Mills has also been called up by magazines and fashion brands for his styling skills.
The new range is available at Primark stores and prices range from £1 to £4.