Henkel strengthens hair colour business with purchase of this brand

The personal care giant has bought a 51% stake in eSalon.com

German personal care giant Henkel is to acquire a majority stake in hair colourant business eSalon.com

Through its newly acquired 51% stake, Henkel with create a joint venture with eSalon.com, which the company said will strengthen its core offering of at-home hair colouring products.

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