How cosmetics brands can drive consumer footfall using the innovative retail installations

Cosmetics Business talks to 100% Group MD, Dan Williams about how brands can up their design game at the point of purchase

Increasing footfall to your point of purchase can seem like a minefield in an often crowded beauty hall.

Here, Cosmetics Businesses catches up with 100% Group's Managing Director, Dan Williams to find out how following just a few simple rules can make all the difference to your brand in retail.

Harrods launched the first phase of its new beauty hall in June and it has already taken the sector to a new level of immersive customer experience.

From magic mirrors to show how cosmetics work virtually, a beauty play zone to engage with the products, to founders’ talks that let the consumer get closer to the brand.

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