Pure Beauty

Inside Boots' power move for Britain's beauty retail

By Sarah Parsons | Published: 7-Dec-2023

Boots is introducing a beauty-only concept store in Battersea Power Station, London – how does it compare to Sephora and Space NK?

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After two years of work, Boots' first-ever shop dedicated to beauty has opened in London's Battersea Power Station joining a line-up of Jo Malone London, Creed, Chanel and Le Labo. 

The retail concept is an elevated version of Boots' current beauty offering that prioritises accessibility yet has a sharp focus on leveraging the company's advisory heritage as a pharmacy chain. 

The 11,200 sqft space comes at a pivotal time in

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