How is beauty supporting rewilding?

By Julia Wray 7-Dec-2021

L’Oréal is backing the UK’s Real Wild Estates Company’s efforts to provide habitats for wildlife and job opportunities for humans

With the UK ranked among the least biodiverse countries globally, French beauty giant L’Oréal has thrown its weight behind rewilding efforts in the UK by partnering with The Real Wild Estates Company (RWEC).

Here, the founder and MD of RWEC, Julian Matthews – a passionate conservationist, nature traveller and eco-entrepreneur – tells Cosmetics Business more about how L’Oréal got involved with the initiative and what other beauty players can do to help boost biodiversity.


When was the Real Wild Estates Company founded and what is its purpose?

The business was founded during Covid in Sept 2020 and after 12 months of research and modelling into the issues of UK’s land use, our dramatic loss of biodiversity and the urgent need for a viable climate change response.

My background is in nature conservation, ecotourism and what I call ‘naturenomics’ – and what I realised is that it was increasingly possible to make restoring the UK’s nature a viable and sustainable land use investment for both landowners and natural capital investors.

The result is we can get golden eagles back to England, flocks of once common cranes on the Scottish highlands, butterflies returning on flower-filled meadows, river engineers like the beaver saving us billions on flood prevention and salmon once again spawning in rewilded rivers.

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