How male celebrities are normalising self care for men

By Jo Allen | Published: 31-Mar-2022

Pharrell Williams, Idris Elba and A-Rod are among the male celebrities aiming to rebrand personal care as a form of self care, and their timing couldn't be better

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This article was originally published in the April issue of Cosmetics Business Trend Report

A new wave of wellness and beauty brands founded and/or fronted by male celebrities are aiming to normalise the use of skin care or cosmetics as self care, and by doing so, highlighting the benefits that they can bring to self-confidence and how a person feels.

This first insight in April's men's care trend series explores how celebrities are changing the face of male self care.

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