Brands are brushing up on the benefits of using botanical extracts to link oral care with whole-body health
Superfoods like white turmeric and green tea may be kitchen cupboard rather than bathroom cabinet dwellers, but for the latest crop of toothpaste brands, that’s the point.
Non-traditional ingredients, commonly found in other consumable categories, are on the rise in the oral care, with botanical and plant extracts in particular playing a much bigger role in product innovation than they have before.
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