How to get stocked at premium beauty retailer Escentual

As the retailer approaches 20 years in the beauty business, Cosmetics Business catches up with Escentual's founder and CEO, Rakesh Aggarwal, to find out which brands it is on the hunt for in 2020

Image: via Instagram @escentual

Rakesh Aggarwal

With retailers constantly launching online, there’s never been a better time for beauty brands to have a digital presence.

Premium beauty retailer Escentual is approaching its twentieth year in beauty retail, and in that time has listed nearly 13,000 products from more than 170 brands on its website, from Dior, Kiehl's and Nuxe to Givenchy, La Roche-Posay and Guerlain.

But according to its founder and CEO Rakesh Aggarwal it wants to bring on more.

Here, Cosmetics Business catches up with the Welsh businessman on the company's buying strategy, its most popular categories and what he expects to see in 2020.

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