Fashion week is big business. Buyers place more than £100m worth of orders at each season of London Fashion Week, while the event brings around 5,000 visitors into the UK’s capital, enticed by the prospect of its catwalk shows.

LFW SS16: Beauty trends fresh from the catwalk
Experts from escenutal.com, WGSN and Wow Beauty analyse this season's trends
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Analysis: How are Gen Alpha navigating beauty in 2026?
Read moreSocially and environmentally conscious by default, Gen Alpha are seeking playfulness and experiences from beauty. But drawn in by social media, parents also play a key role in helping them shape formative routines and healthy habits, as do brands
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Analysis
Analysis: How are Gen Alpha navigating beauty in 2026?
Socially and environmentally conscious by default, Gen Alpha are seeking playfulness and experiences from beauty. But drawn in by social media, parents also play a key role in helping them shape formative routines and healthy habits, as do brands
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Colour Cosmetics
Gen Z are still the most sought-after beauty demographic, but for influence, not spend
With Gen X and boomers now beauty’s biggest spenders, Gen Z’s power play is changing behaviour. This group is demanding premiumisation with accessibility from brands in 2026, as well as a genuine cultural connection, which makes winning this group over a critical future investment
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Colour Cosmetics
Cushion compacts have risen in popularity. These are 2026’s best launches so far
The K-beauty-inspired complexion sub-category is growing in popularity as make-up brands across the globe invest in cushion compacts. But what makes these products so popular and are they more than a passing trend?
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Colour Cosmetics
Battle of the lashes: why major beauty players are eyeing blockbuster mascara launches
Driven by innovation and premiumisation, the mascara category is outperforming amid softness in the wider make-up category, with players such as L’Oréal, Estée Lauder Companies and Coty all competing to claim the top spot
Colour Cosmetics
L’Oréal sales surge 7.6% in Q1 driven by ‘step up’ in innovation
L’Oréal CEO Nicolas Hieronimus has hailed a ‘great start’ to the year, with performance ‘significantly’ ahead of the market and ‘encouraging’ signs in the skin care category, plus a limited impact of the Middle East conflict so far