Fashion week is big business. Buyers place more than £100m worth of orders at each season of London Fashion Week, while the event brings around 5,000 visitors into the UK’s capital, enticed by the prospect of its catwalk shows.

LFW SS16: Beauty trends fresh from the catwalk
Experts from escenutal.com, WGSN and Wow Beauty analyse this season's trends
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Huda Beauty and Rimmel London are proving that music is the next beauty frontier
Read moreHuda Kattan’s cosmetics brand, L’Oréal’s Kiehl’s and Coty’s Rimmel London are among the beauty business tapping into music to solidify their brands and products in the minds of consumers
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Colour Cosmetics
Maybelline raises AANHPI representation with all Asian beauty campaign – and it is just the beginning
The ‘Face the Difference’ campaign is a new era of ‘culturally resonant storytelling’ for the L’Oréal-owned make-up company, which celebrates the diversity of Asian Pacific beauty while also driving brand purpose and growth
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