Pure Beauty

How to navigate the beauty industry as an independent brand

Published: 22-Mar-2023

The industry is daunting for small businesses. Cosmetics Business has a number of resources that can help

Cosmetics Business regularly publishes articles on cosmeticsbusiness.com, in Cosmetics Business magazine and the Trend Report geared towards independent brands who are looking for practical business advice.

We provide a wealth of these exclusive articles to our subscribers. To read the below articles in full, you can either sign in or join the Cosmetics Business subscriber community here.

From product development to marketing strategies, we've got you covered.

Here are a couple of examples:

Making cosmetics on a budget: A definitive guide

Raw materials, energy and freight costs are dearer than ever, so how can cosmetics brands with a squeezed budget get more bang for their buck?

How to navigate the beauty industry as an independent brand

#PerfumeTok is turning niche fragrances into the ultimate status symbol

Gen Z are investing heavily in indie fragrances thanks to a new wave of TikTok content which makes these lesser known scents ‘cool’. We explore how the hashtag is disrupting the perfume market

How to navigate the beauty industry as an independent brand

Feelunique's beauty buyer on pitching tips, the Euphoria effect and TikTok trends

Want to nail your retail buyer pitch? Elise Vano, Buyer at FeelUnique, explains how indie brands can approach Europe's biggest online beauty retailer

How to navigate the beauty industry as an independent brand

Exclusive: The Inkey List founders on achieving B Corp status and sustainable beauty

The British skin care brand tells Cosmetics Business how affordable beauty can champion social and eco-friendly causes

How to navigate the beauty industry as an independent brand

So why wait? Join the Cosmetics Business subscriber community today and start taking advantage of all the benefits that come with it.

With our help, you can take your independent beauty brand to the next level.

Questions? Email subscriptions@hpcimedia.com / Call +44 207 193 1279

Subscribe here.

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