Huda Beauty breaks into UK retailer Boots joining Fenty and Florence by Mills

By Becky Bargh 23-Jan-2020

The billion dollar beauty brand from Instagram sensation Huda Kattan makes its debut on the UK high street

The beauty brand of Instagram sensation Huda Kattan has landed a bricks-and-mortar deal with UK-based retailer Boots.

Today, customers in the UK can shop the billion dollar beauty brand from Harvey Nichols stores in Liverpool, Edinburgh, Bristol and Leeds.

Meanwhile, last month the brand opened its first-ever UK, pop-up in Covent Garden, London, to celebrate the launch of its 18-shade Mercury Retrograde Palette.

“We’re super excited to be launching Huda Beauty in Boots,” said Kattan.

“Boots are an incredible retailer and we are so thankful to them for their support and belief in our brand and vision.

“Our global expansion has been very quick, and to now be partnering with Boots to bring Huda Beauty to the high street is both humbling and mind blowing.”

The announcement comes after Boots took the decision in 2019 to revamp 60 of its retail outlets across the UK, replacing traditional beauty counters with ‘trend zones’.

Joanna Rogers, Trading Director and VP of Beauty at Boots, said: “2020 will be another big year for Boots beauty and what better way to start the year than with the beauty phenomenon Huda Kattan bringing Huda Beauty to Boots.”

This is not the first time Boots has stocked beauty brands of famous faces.

Singer Rihanna’s Fenty Beauty is available in the high street store, as well as Milly Bobby Brown’s Florence By Mills.

According to Rogers, the beauty brand of supermodel and Kardashian sister Kendall Jenner, Moon Oral Care, will also be joining the retailer’s line-up in the spring.

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