Hugo Boss casts Chris Hemsworth in new Infinite fragrance launch

Contemporary French perfumer Annick Menardo is responsible for creating the scent

Hugo Boss has released a new variant of its Boss Bottled scent, crafted by perfumer Annick Menardo.

The Infinite scent is blended with top notes of mandarin, apple, cinnamon and sage; a heart of patchouli, rosemary and lavender; and a base of olivewood and sandalwood.

According to the brand, the scent is also formulated with its ‘diamond technology’, which helps the top and heart notes last longer on the skin.

Meanwhile, its falcon design aims to ‘embody the wearer’, featuring a deep ocean blue shade and a dark metal topper.

Australian actor Chris Hemsworth will star in the new campaign, shot by Karim Huu Do and photographed by Matthew Brookes.

The Thor star said he “loved” working on the new project.

“There is a heavy focus on getting away from the chaos of urban life and reconnecting with nature, which is always a constant in my life.”

The new fragrance is now available in 50ml, 100ml and 200ml sizes.

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

Companies