INOLEX’s LexFeel WOW and LexFeel WOW DT offer plant-based silicone alternatives with exceptional sensory experience
INOLEX has unveiled its next generation of alternatives for cyclomethicone fluids today in response to growing market demand for silicone-free ingredient options.
LexFeel WOW and LexFeel WOW DT are 100% plant-based, sensory enhancing silicone alternatives with a uniquely luxurious and light after-feel.
Partially volatile and non-flammable, LexFeel WOW and LexFeel WOW DT are derived from 100% renewable and sustainable building blocks, such as coconut, castor bean and sugarcane.
LexFeel WOW and LexFeel WOW DT are palm-free, pending ECOCERT and NSF certifications, and globally approved for use in cosmetic and personal care applications.
Over the past decade, INOLEX has developed a broad portfolio of silicone replacements including alternatives to cyclomethicones, dimethicones, trimethicones and amodimethicones.
Developed using the Green Chemistry Principles, without the use of solvents or petrochemicals, LexFeel WOW and LexFeel WOW DT deliver the functionality and sensory benefits of silicones without the associated health and environmental concerns.
“For the past decade, INOLEX has been ahead of the curve in providing brands and ultimately consumers with natural solutions in several major categories, including alternative preservation and silicone alternatives. These latest ingredients build on our expertise in natural silicone alternatives and introduce a next generation of innovation that is 100% plant-based with remarkable performance and sensory characteristics,” said Rocco Burgo, Chief Scientist at INOLEX.
LexFeel WOW is a partially volatile, light and fast spreading emollient that absorbs quickly to provide a slight cushion with an exceptional, soft after-feel suitable for a broad range of beauty care applications.
LexFeel WOW DT delivers the same functionality in an ultra-light fluid with a cascading silky-to-powdery after-feel. LexFeel WOW DT has the added functionality of an anti-whitening agent.