Subscription beauty brand Ipsy has inked a deal with beauty founder and ‘Without Me’ singer Halsey.
A self-confessed make-up ‘junkie’, the Grammy Award-nominated songwriter founded her beauty brand about-face in January this year, which will be featured in the new Glam Bag X curation with Ipsy.
Eight full-sized products are featured in each bag, five of which are tailored to the shopper’s preferences and the other three can be chosen from a specially selected assortment via Ipsy Match, the brand’s proprietary technology that specially selects beauty products for each user.
Products from Fenty Beauty, Tatcha, Herbivore Botanicals and Glow Recipe will also be featured in the line-up.
“Halsey is a beauty chameleon,” said Emine ErSelcuk, SVP of Merchandising at Ipsy.
“She touts bold looks without fear and exudes self confidence. She is an inspirational entrepreneur and soon-to-be-mum who prioritises high-performing, multitasking products with ‘clean’ performing ingredients, a pillar that has become increasingly important to Ipsy.”
Halsey added: “I have been a make-up junkie since I was a teenager, always grabbing and experimenting with whatever product I could get my hands on.
“So I’ve tried it all: drugstore to designer, neutral and natural to experimental and avant-garde. I took this mix and match approach to curating my Glam Bag X collection so I can confidently say there’s something in it for everyone.”
The product will be available to reserve for August via ipsy.com and retails at US$55.