France’s most decorated actress, Isabelle Adjani, has made her debut media appearance as a L’Oréal spokesperson at the Cannes Film Festival.
The five-time César award winner opened the beauty company’s The Worth It Show at the 71st annual festival.
The show, hosted by French television star Ophélie Meunier from 8 - 14 May will share stories behind the picture-perfection of beauty and hopes to inspire women's self-worth.
During the show, Adjani said: “Freedom in beauty, that’s what L’Oréal Paris brings to my mind.
“With one clear message, everyone is worth it, they make what can be our complicated relationship with the mirror simple.”
She added that the brand triumphs: “Freedom of visual expression, freedom to be your own vision of beauty, without rules.”
The 62-year-old is renowned for supporting political campaigns, including the French anti-racism association SOS Racisme and most recently slammed the French culture of sexual harassment through the global #MeToo campaign.
Pierre-Emmanuel Angeloglou, L’Oréal Paris’ Global President, said: “As well as her outstanding body of work, the way she stands up for equality makes her a perfect match for L’Oréal Paris as we champion women’s empowerment.
“Isabelle represents the Libre French beauty, Parisian style with substance and charismatic elegance.”
He continued: “I am very happy to welcome Isabelle Adjani, her intuitive acting genius, her passion for what’s right and her legendary screen presence to the L’Oréal Paris family.”
Adjani has starred in nearly 40 films and won her five César awards for Possession, L’Eté Meurtrier, Camille Claudel, La Journée de la Jupe and La Reine Margot.
