The beauty vlogger kicked off her career in 2011 and has hosted videos with beauty royalty including Kim Kardashian West, Nikki Tutorials and James Charles
Image via Instagram @jaclynhillcosmetics
In the midst of her beauty brand’s contamination backlash, Jaclyn Hill has turned off the social media sites that made her famous.
The beauty vlogger was hit with a whirlwind of complaints after her lipsticks were found to be ‘mouldy’ and ‘hairy’, according to some customers.
Initially, Hill defended her lipstick manufacturers in a 14 minute video where she said that her products were not “hazardous” and “not unsafe for you [customers] in any way, shape or form”.
However, last week, her brand announced it would offer full refunds to anyone who purchased one of its So Rich Lipstick.
Now, the star’s social media sites, including Twitter and Instagram, have gone dark.
In one response to a fan, Hill said she needed to protect her “mental state first and foremost”.
According to her she told the truth ONE THOUSAND percent ? pic.twitter.com/2McD1DKnrO— ?? Ziomy ?? (@ziomy03) June 27, 2019
Others claimed she needs to be held accountable for the contamination.
People need to stop saying #JaclynHill is being attacked because of the mistake. FALSE. People are angry because of the lies and lack of responsibility and now running, not the actual mistake. Get it right. It’s going to take more than a refund, she needs to be accountable— g2gmakeup (@g2gmakeup1) June 28, 2019
Meanwhile, amid the ‘angry’ complaints, some fans jumped to the CEO’s defence.
I hope Jaclyn hill is mentally okay. With her launch was a little crazy and I can only imagine how devastated she is. Something she worked on for years. She deleted all her social pages today I guess.. which isn’t a good sign. Sending prayers and well wishes to her! ♥️— ItGIRL (@AaliyahJay) June 27, 2019
I’ve followed #jaclynhill for 6 years now.. she taught me almost everything I know makeup wise.. and to see that she deleted her Twitter and Instagram because people can’t stop being shitty humans and cyber bullying is ridiculous.. grow up and fix your own flaws. People suck.— LEXurious Guera (@LexisD03) June 28, 2019
Despite turning off her virtual fans, Hill has chosen to keep her YouTube channel live but has remained silent since defending her lipsticks three weeks ago.
Hill's website jaclyncosmetics.com has also gone offline, with a disclaimer stating 'Jaclyn Cosmetics will be back'.
Image via jaclyncosmetics.com
All I can say is WTF pic.twitter.com/qZFGPYlOWc— RawBeautyKristi (@RawBeautyKristi) June 7, 2019
I’m a true Jaclyn hill supporter and my lipstick came today, it actually has little sandy bits in it. She dm’ed me directly and is handling it. I didn’t even swatch mine or use it bc I didn’t want people to think I would ever intend to hurt her company. pic.twitter.com/md64Au5qSw— Marii (@MariiPilla) June 6, 2019
@Jaclynhill @jaclyncosmetics I am a huge supporter! Seriously love you. I was soooo excited to buy your lipsticks. Today when I went to put on "Decaf" ..I noticed there was a hard ball inside of it. What is it? Can I get a replacement? pic.twitter.com/D9acDVtDgH— Krystal Duarte (@mizzgrizzlybee) June 7, 2019