Japanese lipstick trends inspire innovative formulations

Cosmetic chemists explain how demand for colour, gloss and longevity is fuelling make-up creativity

The fashion for lipsticks in Japan has evolved from vivid colour in the 90s and pale gloss in the 00s to a high-colour gloss with bright and long lasting colour. That was how Emiko Hayashi from ingredients distributor Iwase Cosfa opened her presentation at 2017’s IFSCC Conference on Tuesday.

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