Japanese lipstick trends inspire innovative formulations

Cosmetic chemists explain how demand for colour, gloss and longevity is fuelling make-up creativity

The fashion for lipsticks in Japan has evolved from vivid colour in the 90s and pale gloss in the 00s to a high-colour gloss with bright and long lasting colour. That was how Emiko Hayashi from ingredients distributor Iwase Cosfa opened her presentation at 2017’s IFSCC Conference on Tuesday.

. . .

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.

Or

Subscribe now to premium content on Cosmetics Business

Companies