Jo Malone London secures highest PR coverage in fragrance in 2017

24-Jan-2018
Fragrance Marketing

The luxury brand and retailer was the top fragrance brand featured across print, online and social media in the UK

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Jo Malone London was the most mentioned fragrance brand in UK media coverage in 2017, according to My Market Insight (MMI).

The Estée Lauder-owned brand experienced 501 PR mentions in print in 2017, beating

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