Jo Malone London secures highest PR coverage in fragrance in 2017

By Lucy Tandon Copp 24-Jan-2018

The luxury brand and retailer was the top fragrance brand featured across print, online and social media in the UK

Jo Malone London was the most mentioned fragrance brand in UK media coverage in 2017, according to My Market Insight (MMI).

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The Estée Lauder-owned brand experienced 501 PR mentions in print in 2017, beating ...

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