Johnson & Johnson signs retail deal with We Are Pentagon for eBay stockist

The company’s key brands and their top selling lines will now be available to purchase through the e-commerce platform

Image via Instagram: @johnsonsbaby

Beauty giant Johnson & Johnson (J&J) has signed an agreement with e-commerce heavyweight eBay.

Distributed through We Are Pentagon, the site will now stock the conglomerate’s top selling brands including Johnson & Johnson, Neutrogena, Aveeno, Regaine, Listerine, Nicorette and Johnson’s Baby.

eBay’s Head of Fashion Lizzi Thomas said: “Collaborations like these are a really important step in helping brands reach new customers and test new product propositions.

“We’re delighted to have We Are Pentagon selling Johnson & Johnson ranges on eBay to meet the demand that exists for their products on our platform.”

The new deal comes after eBay announced plans to strengthen its ‘buy it now’ beauty initiative, which it hopes will encourage brands to sell on the site.

In its fashion and beauty category, eBay is said to attract 6.3 million registered users a week and, according to the company, a new make-up product is purchased every two seconds.

Graham Broughton, Managing Director for Europe at We Are Pentagon, added: “We Are Pentagon is proud to have Johnson & Johnson on board, and we’re excited to be part of their plan in driving sale ever further, helping to expand their reach globally through the eBay platform.

“We look forward to working alongside Johnson & Johnson and eBay in accelerating online growth.”