The move marks the brand’s first expansion outside of the Asian market
AmorePacific-owned K-beauty brand Mamonde has expanded out of its domestic market and signed a retail deal exclusively with US-based Ulta Beauty.
The brand specialises in creating natural skin care products based on flowers found in the Mamonde Garden outside Seoul, South Korea.
Mamonde will join a vast selection of other K-beauty brands already stocked at the retailer including, Tony Moly, Missha and Skin Food.
“We’re delighted to be the exclusive US brick-and-mortar for Mamonde, with many additional items especially developed for Ulta Beauty,” said Penny Coy, Ulta Vice President Merchandising, Prestige Skincare and Fragrance.
“Mamonde, true to AmorePacific’s deep heritage of innovation and trend leadership, is a fabulous addition to our continuously growing assortment of K-beauty products.”
AmorePacific’s US President and General Manager, Jessica Hanson, added: “We are thrilled to have Ulta as the exclusive retail partner for Mamonde.
“We are excited to be able to offer consumers a range of simplified K-beauty products that deliver skin benefits.”
The brand recently released a new skin care collection that will be available at select Ulta stores across the US while the complete range is available online.