The latest PR stunt from the fast food chain follows previous beauty-related launches including nail polish, sunscreen and a scented candle
The trend for multi sensory beauty has taken on new meaning, after KFC announced it has created a bath bomb that smells like fried chicken.
The fast food chain took to Twitter to let followers know that it has partnered with Japanese retailer Village Vanguard to offer consumers the chance to win a chicken leg-shaped bath bomb.
The drumstick stunt is said to be made with 11 ‘secret herbs and spices’, but consumers can only get their hands on one if they retweet a promotional post of the product between 1-15 November.
Only 100 people from Japan will win a bath bomb of their own, as well as a coupon, which they can use to buy edible KFC.
Last year, KFC entered the beauty market, first with its chicken-flavoured nail polish which launched in May, then a sunscreen in August and a scented candle in December.