Vichy Laboratoires partners with Paris Saint-Germain football club to accelerate its reach in sport

By Alessandro Carrara | Published: 9-Oct-2026 Alessandro Carrara
Marketing

The L'Oréal-owned skin care brand’s partnership blends French football club Paris Saint-Germain’s elite sporting team with Vichy Laboratoires' dermatological science and high-performing skin care and hair care

You need to be a subscriber to read this article.
Click here to find out more.
Vichy Laboratoires partners with Paris Saint-Germain football club to accelerate its reach in sport

Vichy Laboratoires has partnered with Paris Saint-Germain (PSG) as the French football club's Official Skin Care and Hair Care Partner.

The partnership builds on the L'Oréal-owned skin care brand’s sports journey, following its partnership with PSG midfielder Vitinha earlier this year.

It claims to bring together PSG's elite sporting environment and integrated approach to health and wellbeing, and Vichy Laboratoires' dermatological science and high-performing skin care and hair care.

Tickets are now available for the 25th anniversary of the Pure Beauty Awards, taking place on 15 October 2026 at the Grosvenor House Hotel in London, UK. Join the beauty industry for an evening of recognition and celebration as this year’s winners are revealed. Click here to secure your place.

At the heart of this partnership is a “shared commitment to science and performance”, Jamel Boutiba, Global Brand President of Vichy Laboratoires, told Cosmetics Business.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Marketing
Lancôme unveils ‘I’m Fine’ platform to support women’s mental health and drive ‘positive societal change’

Lancôme unveils ‘I’m Fine’ platform to support women’s mental health and drive ‘positive societal change’

Read more
The new global programme by the L’Oréal-owned beauty brand aims to raise awareness around women’s mental health, with Lancôme Brand Ambassadors Demi Moore, Christy Turlington, Zoé Saldaña and Vanessa Kirby sharing personal stories

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Mielle kicks off second season as NFL’s Official Textured Hair Care Partner Hair care brand Mielle adds Philadelphia Eagles quarterback Jalen Hurts and Houston Texans defensive end Will Anderson Jr. to its NFL roster as it builds on its existing partnership with the American football league
  2. Victoria Beckham Beauty says Blush Stylus launch was inspired by daughter Harper Victoria Beckham has stated her 14-year-old daughter came up with the idea to expand Victoria Beckham Beauty’s Stylus franchise with a cream blush, as rumours continue to swirl about Harper Beckham launching her own skin care range
  3. Rhode lands in Sephora Europe, marking retail expansion with Café Rhode pop-up Hailey Bieber’s beauty brand is now available to shop via Sephora across Europe and the UK, with Rhode marking the next step in its global expansion through a pop-up bistro and in-store takeovers
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Fenty Skin, Glow Recipe and Huda Beauty’s eye patch packaging ‘K-drama’. What do the experts think? Rihanna’s Fenty Skin, Huda Beauty and Glow Recipe have sparked conversation around their new under-eye patch products, all served up in slices via a grinder-style K-beauty innovation, but strikingly similar to one another. Experts weigh in on what this all says about the design and manufacturing process for beauty products in 2026
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    Chanel, YSL and Prada’s new flankers are speaking to fragrance literate Gen Z differently Although the instinct for expansion is correct, whether a new Gen Z edition of a hero scent is successful lies in its execution. With Chanel, YSL and Prada all unveiling twists on their icons this year – Coco Mademoiselle Crush Absolu, Black Opium Pink Glaze and Paradoxe Sweet Chemistry – CB explores the value of these new flankers

Upcoming event

British Beauty Week 2026

12-25 October | London, United Kingdom See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Marketing
Lancôme unveils ‘I’m Fine’ platform to support women’s mental health and drive ‘positive societal change’

Lancôme unveils ‘I’m Fine’ platform to support women’s mental health and drive ‘positive societal change’

The new global programme by the L’Oréal-owned beauty brand aims to raise awareness around women’s mental health, with Lancôme Brand Ambassadors Demi Moore, Christy Turlington, Zoé Saldaña and Vanessa Kirby sharing personal stories
You need to be a subscriber to read this article.
Click here to find out more.
Marketing
YSL Beauty expands ‘Abuse Is Not Love’ programme to tackle digital intimate partner violence

YSL Beauty expands ‘Abuse Is Not Love’ programme to tackle digital intimate partner violence

A soon to be released report published by the L'Oréal-owned brand, in collaboration with psychologist Dr. Nina Jane Patel, examines how behaviours, including location tracking, password demands and constant digital monitoring, mask signs of coercive control
Finance
L'Oréal Canada names Amélie Fortier-Cyr Chief Digital & Marketing Officer

L'Oréal Canada names Amélie Fortier-Cyr Chief Digital & Marketing Officer

Fortier-Cyr, who began her career with French beauty giant L'Oréal in 2007 at Vichy Laboratories, will report to Stéphane Bérubé, President and CEO of L'Oréal Canada
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics
From screen to shelf: the rise of beauty’s movie and television collaborations, and 7 of the best launches to land

From screen to shelf: the rise of beauty’s movie and television collaborations, and 7 of the best launches to land

With beauty continually investing in partnerships and product collaborations with the entertainment industry, CB explores why the two pair so well together, alongside the best product collaborations to come out of these partnerships
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance
Chanel, YSL and Prada’s new flankers are speaking to fragrance literate Gen Z differently

Chanel, YSL and Prada’s new flankers are speaking to fragrance literate Gen Z differently

Although the instinct for expansion is correct, whether a new Gen Z edition of a hero scent is successful lies in its execution. With Chanel, YSL and Prada all unveiling twists on their icons this year – Coco Mademoiselle Crush Absolu, Black Opium Pink Glaze and Paradoxe Sweet Chemistry – CB explores the value of these new flankers
You need to be a subscriber to read this article.
Click here to find out more.
Hair Care
Kérastase to host first professional hair care summit amid wellness expansion

Kérastase to host first professional hair care summit amid wellness expansion

Kérastase’s Care Coach Summit in Paris, France, will bring together hundreds of hair care experts from across 40 countries to experience new products and services, including the hair care brand’s new K-Spa innovation
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients
Opinion: The half-life of beauty’s white space is shrinking

Opinion: The half-life of beauty’s white space is shrinking

Nnenna Onuba, founder of commercial intelligence lab Next10, on what 30-year-old sports supplement creatine’s biggest year in decades reveals about where beauty's next opportunities are actually coming from
Subscribe now