The House of Creed has opened its first standalone UK boutique outside of London to “strengthen” its presence in the region and reach more customers.
The new 525sqft store, situated in a Grade II listed building in Manchester city centre, is said to mark “an exciting new chapter” for the luxury fragrance house, bringing its craftsmanship to one of the UK’s biggest Northern beauty hotspots.
“Our ambition is to establish the boutique as a destination for fragrance in Manchester and build lasting relationships with customers across the region,” Rory Jordan, General Manager UK&I, L’Oréal Luxe (which owns Creed), told Cosmetics Business.
“We want to welcome new clients to the house, deepen our relationships with existing customers and give people a reason to return.
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“Manchester is a natural next step in bringing that experience to more customers across the UK.
“The city has developed enormously in recent years, and, as one of the country’s most
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