Kendo acquires Bite Beauty


The beauty brand is Kendo's second acquisition after Ole Henriksen

Bite Beauty, a Toronto-based beauty brand that specialises in natural lip products, has been acquired by Kendo, an LVMH company that focuses on the development of global beauty brands.

The acquisition is said to fall in line with Kendo's wider strategy of identifying and building brands with a unique point of difference.

Bite Beauty is the second beauty brand to be acquired by Kendo, the first being LA-based skin care brand Ole Henriksen, which was acquired three years ago. It also joins four Kendo-created brands: Marc Jacobs Beauty, Kat Von D Beauty, Formula X, and Elizabeth and James fragrance.

David Suliteanu, CEO of Kendo, said: “Bite Beauty is an amazing brand that has enjoyed meteoric growth since Susanne founded it three years ago. It has enormous potential here in North America as well as abroad. We are delighted to welcome Susanne and the Bite team to the Kendo family of brands.”

Susanne Langmuir, founder of Bite Beauty, said: “I am thrilled to join Kendo, and to work with David and his team, to take Bite Beauty to the next level of growth and success. I am confident that with Kendo's support, Bite can expand its presence well beyond what we have achieved today, to become a world‐recognized and highly desired brand in the prestige beauty market.”

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Bite Beauty was founded by Langmuir three years ago with the mission to create high-performance beauty products that contain ingredients “healthy enough to eat”. The brand's offering includes lipsticks, lip pencils, lip crayons and treatment products. It is currently sold through Sephora and the brand's own Lip Lab in Manhattan. The brand will continue to be based in Toronto after the acquisition and will be led by Langmuir, who will report to Suliteanu.