MarcyPen Capital Partners is allegedly in talks to acquire LVMH’s 50% stake in Rihanna’s Fenty Beauty, according to a new report.
The global private equity and venture capital firm, co-founded by rapper Jay-Z (real name Shawn Carter), is rumoured to be among the firms exploring a purchase of LVMH’s ownership in the celebrity beauty brand.
Rumours first began circulating that LVMH is exploring a sale of its stake in singer Rihanna’s Fenty Beauty in October 2025.
The luxury French fashion house holds a 50% stake in the brand via its beauty incubator Kendo Brands, and is allegedly working with investment bank Evercore on a potential sale, according to a report by Reuters at the time.
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MarcyPen Capital Partners has allegedly entered the sale chat, and has evaluated several financing structures, and held discussions with outside investors regarding a potential transaction, according to a report by Afrotech.
Cosmetics Business has reached out to LVMH for comment.
Rihanna launched Fenty Beauty in partnership with LVMH in 2017 and is known for disrupting the make-up category with an inclusive foundation range that spanned 40 shades.
The singer then expanded her beauty business to include skin care via Fenty Skin, as well as perfume with Fenty Fragrance and hair care in the form of Fenty Hair.
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