Kings channels classic British style in first male grooming range

New brand launched by the company behind King of Shaves

The King of Shaves Company Ltd has launched a companion brand for its King of Shaves label. The new men’s grooming brand, Kings, which is said to champion classic British style with a contemporary twist, consists of three initial ranges: Faraday, Hayward and Kielder.

The Faraday collection is inspired by modern dandies such as Russell Brand and features four products – hair and body wash, antiperspirant, face wash and post shave balm – scented with black pepper and sandalwood.

Kings’ Hayward collection, which comprises a shower gel and body spray, is said to channel the preppy trend and features orange and cardamom notes. Meanwhile the Kielder collection features a shower gel, body spray, hair cream, hair wax and hair gel and is designed to help guys achieve a rocky male version of the boho look.

A USP of the Kings brand is that its collections will change with sartorial trends, in a similar fashion to seasonal make-up lines.

The brand retails in Boots stores across the UK.

Packaging suppliers include M&H Plastics. M&H provided the tubes complete with packaging design, which was printed using M&H’s combi-press machine.

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