Kings channels classic British style in first male grooming range
New brand launched by the company behind King of Shaves
The King of Shaves Company Ltd has launched a companion brand for its King of Shaves label. The new men’s grooming brand, Kings, which is said to champion classic British style with a contemporary twist, consists of three initial ranges: Faraday, Hayward and Kielder.
The Faraday collection is inspired by modern dandies such as Russell Brand and features four products – hair and body wash, antiperspirant, face wash and post shave balm – scented with black pepper and sandalwood.
Kings’ Hayward collection, which comprises a shower gel and body spray, is said to channel the preppy trend and features orange and cardamom notes. Meanwhile the Kielder collection features a shower gel, body spray, hair cream, hair wax and hair gel and is designed to help guys achieve a rocky male version of the boho look.
A USP of the Kings brand is that its collections will change with sartorial trends, in a similar fashion to seasonal make-up lines.
The brand retails in Boots stores across the UK.
Packaging suppliers include M&H Plastics. M&H provided the tubes complete with packaging design, which was printed using M&H’s combi-press machine.