Korean beauty remains strong following Chinese stock crash

South Korean beauty brands remain popular with Chinese consumers

While Chinese shares dropped last week, the impact on South Korean beauty companies was modest – even encouraging given the circumstances.

In a move to stimulate domestic consumer spending, China slashed Central Bank interest rates, helping to raise the Shanghai stock market more than 5% higher, at the time of writing.

Vivienne Rudd, Director of Innovation & Insight, Beauty & Personal Care at Mintel, said that international brands continue to have the edge over domestic brands for many Chinese consumers. She said: “South Korean brands are seen as technically excellent and offering a sense of fun thanks to their strong branding, eye-catching packaging and retail presence.”

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