On 9 December, Kylie Jenner opened the doors to her first bricks-and-mortar venture – a pop-up shop in Westfield Topanga mall in Canoga Park, LA
The hype surrounding Kylie Jenner’s first foray into bricks-and-mortar retail has reached new levels due to a striking feature in her recently opened pop-up store in LA.
Jenner has caught the attention of consumers with a Lip Kit Wall, which acts as a focal point in the otherwise minimalist setting.
The Lip Kit Wall features the 19-year-old’s best-selling Kylie Cosmetics Lip Kits in every shade, with skus lined up to create a rainbow effect.
Opening her store on 9 December in the Westfield Topanga mall in Canoga Park, Jenner posted on Instagram: “The empire, it’s all for you. See you soon x #TheKylieShop”.
The post, which provides an image of queues of shoppers waiting outside the store, has since received 1m likes.
But outdoing the launch post, a photo of the Lip Kit Wall received 1.4m likes (above), and appears to be the most talked about aspect of the new store on social media.
I also had a dream where i was at Kylie Jenner's pop-up shop and every lip kit box in the lip kit wall was empty 😩😩😩— Mostly Paranoid (@SmilesALot1990) December 11, 2016
The lip kit wall is insane. What a visionary.— ㅤㅤ (@KylizzleYeezus) December 9, 2016