Kylie Jenner’s Lip Kit Wall in LA pop-up a hit with consumers

By Lucy Tandon Copp 15-Dec-2016

On 9 December, Kylie Jenner opened the doors to her first bricks-and-mortar venture – a pop-up shop in Westfield Topanga mall in Canoga Park, LA

Come see my lip kit wall TODAY at the Topanga Westfield Mall ❤️ #KYLIEPOPUP

A photo posted by Kylie (@kyliejenner) on

The hype surrounding Kylie Jenner’s first foray into bricks-and-mortar retail has reached new levels due to a striking feature in her recently opened pop-up store in LA.

Jenner has caught the attention of consumers with a Lip Kit Wall, which acts as a focal point in the otherwise minimalist setting.

Rainbow effect

The Lip Kit Wall features the 19-year-old’s best-selling Kylie Cosmetics Lip Kits in every shade, with skus lined up to create a rainbow effect.

Opening her store on 9 December in the Westfield Topanga mall in Canoga Park, Jenner posted on Instagram: “The empire, it’s all for you. See you soon x #TheKylieShop”.

The post, which provides an image of queues of shoppers waiting outside the store, has since received 1m likes.

Social winner

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But outdoing the launch post, a photo of the Lip Kit Wall received 1.4m likes (above), and appears to be the most talked about aspect of the new store on social media.