Pure Beauty

L’Oréal Paris expands retail presence with second store

Published: 30-Jun-2017

The colour cosmetics brand has opened another store in Paris and plans to open more

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L’Oréal Paris has opened its second boutique in Paris, at 159 rue de Rennes, in the city’s 15th arrondissement.

The area is known for an area known for its small shops and fashion chain stores and the brand’s space measures 42 sqm.

There are six beauty advisers on hand to help clients, and digital features are also on offer, including the Nail Genius and Makeup Genius apps, which allow users to test products virtually.

The shop will offer 600 SKUs and stock a number of exclusive items. It has

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