The partnership brings personalised skin care to supermarket aisles for the first time
Credit: Nidhi Sunil for L'Oréal Paris
L'Oréal Paris and Garnier will be offering personalised skin care consultations in over 100 Sainsbury's stores, bringing its AI-driven ModiFace technology to the UK supermarket environment for the first time.
The leading beauty brands have trained Sainsbury's beauty experts on L'Oréal Paris' Skin Genius and Garnier's Skin Coach tools, according to an article by The Retail Bulletin.
The tools, which have been built with ModiFace technology, scan customers' faces to deliver tailored routines based on individual skin type and needs.
Sainsbury's new service, which will be offered in skin care consultation take-over spaces, will make recommendations more accessible, capitalising on the growth in interest in skin health among consumers.
Sophie Hogg, Director of Category – Health and Beauty at Sainsbury’s, said: “The combination of face-to-face interaction and technology really sets us apart from others and gives customers another compelling reason to stop by the beauty aisle when doing their grocery shop.”
Lex Bradshaw-Zanger, Chief Marketing and Digital Officer at L’Oréal UK and Ireland, added: “L’Oréal Groupe’s acquisition of ModiFace in 2018 is a key enabler for our beauty tech and innovation, allowing us to develop services that help create the future of beauty, which means customers can shop for tailored skin care in the supermarket aisles for the first time.”