L’Oréal goes vegan with launch of new hair dye brand Botanea

With ingredients sourced from across India, the new 100% plant-based powder dyes are the result of more than 300 in vivo tests

Botanea's powder formulas require mixing with hot water

L’Oréal has announced the launch of a new vegan 100% plant-based hair dye brand called Botanea.

The powder dyes, packed in plastic refillable tubs reminiscent of mason jars and salon-use sachets, include Pure Henna, Pure Indigo and Pure Cassia, with ingredients sourced from Indian plants.

Pure Henna contains leaves of the henna tree, Lawsonia inermis, grown in Rajasthan in Northwestern India. The leaves are said to release warm shades ideal for blondes or those with brassy or dark bases.

Meanwhile, Pure Indigo is formulated with ‘true indigo’ or Indigofera tinctoria, a species of the . . .

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