By Amanda Pauley
The beauty company’s ‘Le Défilé L’Oréal Paris’ runway at Paris Fashion Week (PFW) aimed to empower women with polished beauty looks
The runway was filled with beauty looks inspired by French savoir-faire
L’Oréal hoped to empower women to “walk their worth” with savoir-faire-inspired beauty looks at Paris Fashion Week Spring/Summer 2023.
The show played on the brand’s popular tagline ‘Because You’re Worth It’ and aimed to inspire women to “unapologetically show up in the world and walk towards their destiny in confidence,” said the brand.
Beauty looks inspired by French savoir-faire, which translates to “a polished sureness”, were created by in-house Global Make-up Director, Val Garland, along with hairdresser Stéphane Lancien.
Global Make-up Director, Val Garland, and hairdresser Stéphane Lancien created the bold looks
The cosmetics giant said it embraced “the synergy between beauty and fashion: both accessible and aspirational” and shared “the diversity and heritage of the Paris fashion scene”.
More than 2,000 people attended the public outdoor runway show on 2 October 2022 at the École militaire, a national monument in Paris.
The October marketing event marked the fifth annual edition of Le Défilé L’Oréal Paris show.
L’Oréal ambassador Eva Longoria took to the runway
L’Oréal ambassadors who walked the runway included French singer-songwriter Yseult, along with actresses Andie MacDowell, Eva Longoria and Katherine Langford.
Also in attendance were actresses Leïla Bekhti, Gemma Chan and Aja Naomi King; alpine skier Marie Bochet; models Cindy Bruna, Luma Grothe, Liya Kebede, Soo Joo Park, Camille Razat and Nidhi Sunil; actor Nikolaj Coster Waldau and athlete Bebe Vio.
More than 2,000 people attended the public outdoor runway show
The brand partners for the 2022 Le Défilé L’Oréal Paris show were Burc Akyol, Atlein, Bogdar, Lado Bokuchava, Jimmy Choo, Coperni, La Fetiche, Germanier Pierre Hardy, jfm, Sofia Ilmone, Kenneth Ize, Koché, Ester Manas, Lecourt Mansion and Uncommon Matters.
In addition, there was APM Monaco, Mossi, Marvin M'Toumo, Louis-Gabriel Nouchi, Anna October, Opéra de Paris, Rokh, Roussey 3d, Elie Saab, Bianca Saunders, L’Uniforme, Giambattista Valli, Robert Wun and Ninna York.