Liberty London expands K-beauty offering with Venn retail deal

The 5-sku line is blended with Venn’s science-backed Concentric Technology to generate hydration and reduce the signs of ageing

US-Korea skin care brand Venn has inked a retail deal with luxury department store Liberty London.

The deal marks the premium brand’s first foray into the UK retail market.

The brand’s products are said to be science-backed and use Venn’s Concentric Technology, which includes three proprietary technologies that work to generate hydration, create multi-layer vehicles that mimic the skin’s structure and reduce the signs of ageing.

The 5-sku line includes the Age-Reversing All-In-One Concentrate, Vitamin B Activated All-In-One Concentrate, Advanced Multi-Perfecting Red Oil Serum, Concentrated Revitalizing Lifting Mask and Moisture-Balance All-In-One Face Cleanser (from £55).

The brand was founded by corporate attorney Brian Oh in 2016, who wanted to find a comprehensive skin care range that did not require lots of products.

He also wanted to create a line that was adaptable to modern lifestyles.

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