The famed event will be back for it’s sixth year with a metaverse themed event
The global edition of the awards will be streamed on 25 May announcing the winners live to the world, and you can watch for free.
Now in its sixth year...
Pure Beauty is thrilled to announce that this year’s awards will be hosted by none other than radio and TV presenter, Jenni Falconer.
The awards celebrate the best new beauty launches from brands big and small across the world, elevating them into stardom in the saturated industry.
2023 saw the introduction of a brand new category dedicated to Professional Beauty, with the aim to showcase the best products and treatments in salons and spas.
As well as creating space for the professional products, the Pure Beauty team presented a new award devoted to shining a spotlight on new ingredients in the market.
Attend the ceremony
Winners will be announced live during a virtual metaverse-themed ceremony on Thursday 25 May where viewers are encouraged to dress up and share their virtual viewing parties using the hashtag #PureBeautyGlobalAwards.
Celebrations for the evening kick off at 6pm BST.
The awards are free to attend and viewers can register here.