Campaigns to raise awareness around packaging sustainability and recyclability are one of the main topics that Lumson has incorporated into its mission and, as part of this, refill systems are becoming an increasingly significant part of its launch plans.
Refills not only create perfect interaction with consumers who are forever looking for products with an element of customisation, but also increase this perception.
What's more, consumers already use refill systems on a regular basis – just take the food industry, which introduced refillable products years ago – so the cosmetic industry was inevitably going to have to start looking in this direction too.
Re-Place: Sustainable, versatile and luxe
"Re Place – Lumson's new glass jar with a refillable system (inner cup) – is one of the refills designed by our centre of excellence to be easily removed and replaced, and provides the perfect answer to the market's demands.
"In the new circular design systems, refills are an effective solution given their extremely positive impact on the environment, while also encouraging new more ethical and virtuous habits among more mindful consumers," explains Matteo Moretti, CEO of Lumson.
The first in a series as "For Lumson, redesigning, rethinking new refill systems will become more and more a priority, and attests to our unwavering commitment to sustainability, without overlooking technical, aesthetic and product protection functions."
Lumson, who is long time focused on the circular economy's 3Rs – reduce, reuse, recycle – applying them to its whole portfolio, has adopted three new key concepts for the refill sector:
Re-Think, Re-Gen, Re-Act
- Re-Think, rethinking packaging with an ECO-design approach
- Re-Gen, to give the glass jar a new life
- Re-Act, the consumer plays an increasingly active role and customises their product by simply replacing the inner cup.
Re Place uses two Lumson 50ml glass jars: Deluxe and Unique, whose respective distinguishing features are an elegant, classic shape and rounded lines with a refined look. Both feature an extremely thick jar bottom for a postive luxury approach.
The plastic inner cup – which has been specifically designed to allow a protection to be applied on top – after use, can be easily removed from the jar and disposed of through the recycling chain.
Both components can be customised – giving the individual packaging elements their own distinctive, eye-catching identity – using various effects and decorations: from simple but elegant screen printing, to more sophisticated inner lacquering that enhances and adds further value to the lines and thickness of the glass.
A thousand and one ways – and maybe more – to turn Re Place into a unique packaging, one that echoes Lumson's identity and character.