Pure Beauty

Lush launches ‘Refugees Welcome’ campaign to help people seeking asylum

By Amanda Pauley | Published: 20-Jun-2023

The beauty brand’s high street initiative, launched in collaboration with Refugee Action, aims to ‘build compassion’ for refugees in the UK

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Lush has launched a UK high street campaign to “build compassion and empathy” for refugees and people seeking asylum. 

The ‘Refugees Welcome’ initiative, launched in partnership with charity Refugee Action, aims to “counter the government’s racist anti-refugee language and legislation".  

"When we read the Gary Lineker tweet it really struck a chord with us,” Lush's Campaigns Manager Andrew Butler told Cosmetics Business

"The language used about refugees is indeed slipping into dangerous rhetoric and the legislation being enacted should ring alarm bells for everyone.  

“People fleeing war

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