Lush reveals first-ever 24 day advent calendar

Previously, the brand has launched a 12 Days of Christmas advent calendar as well as seasonal bathroom products

Lush is poised to launch its first-ever 24 day Christmas advent calendar.

The limited edition features 24 full sized Lush products for bath, body and shower, including its Happy Shower Gel, Jingle Spells Bath Bomb and Butterbear Soap.

It has also brought back five of its retro products for the offering.

Meanwhile, the products are stored in a reusable chest made from recycled materials.

“We always want to product packaging that is beautiful and long lasting,” said Creative Direction Suzie Hackney.

“When we approached designing an advent calendar, we knew it had to be something special that would have a life after Christmas too.

“The drawers make this design really functional but you still have the traditional way of opening an advent - hunting for the number and having the excitement of revealing a new product every day.”

In the past, Lush has launched a 12 Days of Christmas advent calendar and Christmas themed bath bombs.

Retailing at £195, the 500 calendars will be available from 29 August via lush.com.

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

Companies