MAC Cosmetics collaborates with Sia to mark World AIDS Day

In honour of World AIDS Day, MAC Cosmetics launches Viva Glam Lipstick in collaboration with pop-star Sia


MAC Cosmetics has teamed up with pop-star Sia to launch Viva Glam red lipstick (16.50) in honour of World AIDS Day.

The full proceeds, minus VAT, from of the sale of every Viva Glam lipstick or lipgloss will be donated to help people living with or affected by HIV/AIDS.

Purchasing a Viva Glam lipstick or lipgloss will: home one person living with HIV/AIDS for two nights, pay for ten meals for a person diagnosed or provide one oral HIV test or 254 condoms.

The MAC AIDS Fund, has raised more than US$470 since 1994, exclusively through the sale of MAC Viva Glam lipsticks and lipglosses.

The Viva Glam products will be available online and in-store from January 2018.



Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

Companies