MAC Cosmetics launches in-store AR mirror

By Becky Bargh 16-Nov-2017

MAC Cosmetics collaborates with ModiFace to power new in-store try-on mirror

A previous example of ModiFace's technology

A previous example of ModiFace's technology

Beauty giant MAC Cosmetics has announced the launch of its new Augmented Reality try-on mirror.

The mirror allows a curated set of MAC looks to be trialled by its users in-store.

Powered by the leading creator of augmented reality technology, ModiFace, the facial tracking system provides a full 3D video of make-up.

Tim Tareco, SVP Global Creative, Visual Merchandising & Store Design from MAC, said: "We are excited to bring Virtual MAC to our freestanding stores, first to the US and then globally.

“The new ModiFace-powered mirrors provide an unprecedented level of realism and fidelity that bring to life our brand's unique sense of colour and artistry. We believe this will be a game changing addition to our stores.”

The looks on the mirror’s system are mapped to the face 30 times a second, with the mapping placing the looks to within a fraction of a pixel.

"MAC Cosmetics is a renowned beauty brand with a very unique range of shades. We are delighted to be partnering with MAC on many AR initiatives, the first of which is to bring photo-realistic live video make-up try on to MAC stores," said Jennifer Tidy, Vice President of Partnerships at ModiFace.

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The MAC virtual try-on mirror has been deployed to MAC stores across the US and there are plans for a global rollout in 2018.

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