MAC poaches former Coty boss to head up marketing division

Ukonwa Ojo will be responsible for boosting the brand’s presence in a number of its markets

Ukonwa Ojo by Ruvi Leider

MAC Cosmetics has hired Coty’s former Chief Marketing Officer, Ukonwa Ojo, as its Senior VP, Global Marketing.

In the newly created role, Ojo will work to grow the beauty brand’s presence in a number of its markets.

She will oversee MAC’s consumer marketing and product marketing teams to drive global consumer engagement strategies and product innovation, and will serve as the key global partner to its regional teams.

“Ukonwa is a true brand builder who imbues a fast-moving entrepreneurial spirit and truly embodies the brands that she works on,” said MAC’s Senior VP and General Manager Philippe Pinatel.

“She looks at brands holistically from the viewpoint of everyone, not just singular consumer, which is crucial to the DNA of MAC and I am excited for her to lead our marketing teams in this consumer-centric approach.”

During her time at Coty, Ojo worked across CoverGirl, Sally Hansen, Rimmel, Clairol and Mass Fragrances.

She has also held senior marketing roles at Unilever, Reckitt Benckiser and General Mills Corporation.

She will start her new position on 2 December.

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