Brand celebrates launch of Star Wars Episode VII: The Force Awakens
Max Factor has teamed up with upcoming film Star Wars Episode VII: The Force Awakens for two new beauty looks. The brand has also announced a limited edition of six products inspired by characters in the film to be launched later this year.
The collection will consist of three pairs of products teamed with look inspired by characters including stormtroopers and droids, said to help users explore their own light and dark sides.
Global Creative Design Director, Pat McGrath, was behind the two new looks. She commented: "Droid was inspired by C-3PO and I wanted her to look beautiful, with strong, gold lips. Stormtrooper is a soldier, so this make-up look is intercut with a graphic eye. The look is structured with a very dark berry lip." She also gave Max Factor fans so advice for recreating the looks, adding: "Metallics are popular again this season and fit perfectly with the film. Take some risks and have some fun with a gold or silver lip look!"
Star Wars Episode VII: The Force Awakens is due to be released in December 2015.